Building Bridges
Building Bridges
Networking Needs a Rebrand
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Networking Needs a Rebrand

A conversation with Kelly Hoey about networking & why it shouldn't have such a bad rep

For this new episode of the Building Bridges podcast, Iā€™m happy to interview Kelly Hoey, a networking expert, author of the book Build Your Dream Network: Forging Powerful Relationships In A Hyper-Connected World.

ā€œNetworking needs a rebrandingā€, says Kelly. Weā€™ve long seen it as this (mostly male) activity that consists in ā€œschmoozing at boring parties or scrolling through LinkedInā€ and wondering how you can benefit from others.

But thatā€™s not what networking is really about! The pandemic and the social distancing that comes with it have proved one thing: more than ever we need strong relationships to survive and thrive. Our careers but also our mental and physical health depend on the strength and authenticity of the relationships we cultivate. Perhaps weā€™ve let loneliness become the epidemic of this century because weā€™ve not learned how to genuinely connect with others in this hyper-connected world.

Dissatisfied with the business-card-minded definition of networking, Kelly looked to the definition of ā€˜netā€™ for more inspirationā€”ā€œan openwork fabric made of threads or cords that are woven or knotted together at regular intervalsā€ā€”because, she writes,

For me networking is an ongoing process of establishing and strengthening relationships. It is not confined to a single activity such as email introductions or cocktail receptions in the lobby of a corporation's headquarters.

Kelly wrote this book a couple of years ago. But her messages sound more relevant now than ever before. We need a better ā€˜netā€™. As the line between life and work gets blurrier and blurrier, it seems more obvious that a new approach to networking will help us in both. 

The first thing we could do is stop presenting ā€œdigitalā€ networking as ā€œinferiorā€ or less ā€œrealā€. Online and offline connections complement one another. The former are no less real than the latter. In fact the two are deeply intertwined. There are so many things we can do to get better at cultivating meaningful relationships, both online and offline.

I loved meeting Kelly (online) and chatting with her. It felt empowering! Thank you for this, Kelly! I hope you enjoy listening to this conversation as much as I enjoyed recording it. Do not hesitate to share it with people who you think would be interested (yes, thatā€™s ā€œnetworkingā€ and itā€™s a good thing!) šŸ•øļø šŸ’Œ

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  • Also Building Bridges is part of a network of Substack newsletters, which you may want to discover: thereā€™s Nicolas Colinā€™s European Straitsthereā€™s my Laetitia@Work, and our French newsletter, Nouveau DĆ©part.


(Credit: Franz Liszt, Angelus ! PriĆØre Aux Anges Gardiensā€”extrait du disque Miroirs de Jonas Vitaud, NoMadMusic.)

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